New uniforms pay homage to San Francisco soccer club’s history and partnership with world’s leading stout

San Francisco (April 9, 2024) — The San Francisco Glens Soccer Club today unveiled the 2024 Lexa Sport USL League Two and USL W League Home, Away and Goalkeeper Guinness kits in partnership with Guinness as the front-of-the-kit partner.

The Glens’ long-time partner Concentric Advisors and community partner the Irish Cultural Center of San Francisco are new additions to the sleeve of the kits.

The kits were formally introduced during the club’s Guinness partnership and kit launch party at Johnny Foley’s Irish House in San Francisco. They are now available to pre-order online and, when available, can also be secured in-person at the club’s offices at 2521 Judah Street in the Sunset District.

“We are thrilled to present the SF Glens’ 2024 kits in collaboration with Lexa Sports ahead of our USL League Two and USL W League seasons, where our valued partner, Guinness, will be featured in the front of our kits,” said Mike McNeill, SF Glens Executive Director. “By working with Lexa Sport, we have been able to design kits that we feel are unique to our club, and that also represent the identity of our club."

The 2024 SF Glens Lexa Sport kits – home in a green base, away in a cream base, goalkeeper in purple and black bases – are overlaid with Celtic Knots, which symbolize the community bond that has kept the club intact in San Francisco throughout multiple generations. 

On the backside of the kits are the coordinates of the club’s soon-to-be home on Treasure Island.

Styled with a cream base color, the away kit symbolizes the smooth finish from the world-famous perfect pint of Guinness.

"We're inspired by the quality program of soccer the Glens have developed, and it's been an honor to contribute to their legacy through this collaboration,” said Lexa Sport’s Managing Partner Zach Stevens. “Partnering to realize their vision for the USL soccer kits, we've embraced the creative process to translate design concepts into tangible expressions of excellence, reflecting the spirit and passion of both their club and community." 

This eye-catching design pays homage to the Glens’ Irish-American roots and the club’s inclusive present and future. The kits also feature a Glens and Guinness tag at the front side’s bottom left corner of the kit, celebrating the club’s and Guinness’ inaugural season as partners. 

The 2024 Guinness away kit will debut during the USL League Two season opener against Almaden FC at 7:30 p.m. on May 11, 2024. Both teams will take the pitch in the new home kits against Project 51O and Oakland Soul at 1 p.m. and 4 p.m., respectively, on June 2, 2024.

To purchase any of the Guinness kits, click the link to visit the Glens Team Store.

 ABOUT SAN FRANCISCO GLENS SC

With over 90 total teams and 1,100 youth and adult players, the San Francisco Glens are the largest and most diverse soccer club in The City. Founded in 1961, the Glens have established minor-league men’s team in USL League Two, a women’s team in the USL W League, and a comprehensive youth academy that includes a full pathway in MLS NEXT, the top youth league in America, right down to local micro soccer programs serving kids as young as Pre-K.

In 2022, the club started the construction of a soccer-specific facility at Treasure Island with a targeted completion date by mid-2024. As a community-focused 501(c)(3) nonprofit organization, the Glens are proud to have never turned away a single player or family due to financial hardship thanks to internal fundraising efforts and a scholarship program that distributed over $280,000 last year alone: http://www.sfglensacademy.com/donate.html.

ABOUT GUINNESS

The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James's Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world's most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world. The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. More information can be found at www.guinness.com.

ABOUT LEXA SPORT

Lexa Sport is a premier sportswear brand renowned for its commitment to quality, innovation, and collaboration. With a passion for athletic excellence, Lexa Sport specializes in designing and producing high-performance apparel and equipment for a diverse range of sports teams and organizations. Lexa Sport prides itself on delivering cutting-edge designs and superior craftsmanship to athletes and enthusiasts worldwide. Learn more at: www.lexasport.com.

April 09, 2024

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